About Phil Mandelbaum
Phil Mandelbaum is an award-winning writer, copywriter and copy editor; a veteran tech, media and business journalist; and a 360-degree omnichannel marketing strategist and content creator with more than 15 years of experience telling compelling brand stories.
A co-creator of the content marketing division of The Associated Press, owner of consultancy Mandelbaum Marketing and a LinkedIn Top Voice, Phil most recently served as Content Director, Editor and Senior Writer for Customer Management Practice, producing and publishing digital journalism and thought leadership for 1,000s of marketing, customer experience and HR executives.
Previously, Phil worked in senior writing, editing, communications and marketing roles at Morgan Stanley, Barclays Capital and Ernst & Young, as well as for other large brands, startups, nonprofits, agencies and new and traditional media companies.
Phil’s specialties include writing, editing and digital/content strategy, as well as SEO, UX, social media, influencer marketing, email and SMS, communications, PR and advertising. Data- and performance-driven, he excels in testing, analysis and KPI reporting. Always aiming to empathize, include and empower, he’s been praised as a leader for his management and coaching styles.
Phil’s Specialties
Writing + Editing
Content Marketing
Web Design + UX + SEO
Branding + Identity
Digital Transformation + Digital Strategy
Social Media Marketing
Influencer Marketing
Email/SMS Marketing
Digital Advertising
Public Relations
Corporate Communications
Customer Experience
Phil’s Favorite Successes
•Co-launched and ran content for a brand that surpassed 10,000 content downloads and 6,500 event registrations within one year, with 65% Director-level audience
•Co-created the content marketing division of The Associated Press
•Co-launched an EPPY Award-winning mobile app
•Increased the email marketing CTR of the world’s top independent news-gathering organization by 300% in less than one year
•Increased an industry-leading real estate investment firm's sales leads by 500% and social media following and engagement by 300% in less than one year
•Won a $1-million contract in first week representing a Big 4 accounting firm
OTHER Recognition for phil
•LinkedIn Top Voice: Writing, Content Production, and Content Marketing
•Foundation Grant - Morgan Stanley
•Excellence in News Writing - New England Press Association
•Gold Award, Best Real Estate Website - Academy of Interactive and Visual Arts
•Honorary Photo Exhibition - Reebok Human Rights Awards
•Community Fellowship - Vassar College
SOME OF Phil’s Employers and Clients
The Associated Press
Ernst & Young
Barclays Capital
Morgan Stanley
Universal Music Group
AOL
The International Cat Association (TICA)
Moviefone
The Dermot Company
Customer Management Practice
School of Motion
Bard College
Westchester Medical Center
Opus 40
The Boys & Girls Club of America
The Visiting Nurse Association
The Dave and Eddy Show
Jillicious Foods
Michael Lee Strategy
Dragon360 (agency)
LTL MTN (agency)
Echo Sixty6 (agency)
Thinkso (agency)
References for Phil
“Phil would be an excellent addition to any digital content or marketing team. He is a masterful writer, an expert in SEO, and a great teammate that will always push you to raise the bar and innovate.”
“B2B content creation is often a game of compromises. There are topic experts who cannot write masterfully. There are exceptional technical writers who lack creativity and marketing savvy. There are strong individual contributors who struggle to appreciate overarching business goals. With Phil, there are no such compromises. During my time managing him, I was consistently impressed by his mastery of the customer engagement topic, his enthusiasm for staying on the pulse of industry trends, his flair for developing engaging and thought-provoking content, his awareness of UX and SEO best practices, and his commitment to supporting teammates. If you are looking for a hard-working professional who can deliver high-impact content, I recommend Phil Mandelbaum.”
“I had the distinct pleasure of working with Philip Mandelbaum, both in person and digitally, during his time leading the content marketing efforts at Customer Engagement Insider. I attended one of Phil’s keynotes on digital marketing, privacy and third-party cookies, and then Phil conducted a comprehensive, meaningful and entertaining interview with me for an online event that he co-created on using research, data, AI and other marketing tech to drive radical revenue growth. Phil is a uniquely adept content marketer, who demonstrates his expertise across digital marketing, customer experience and employee experience through his articles, whitepapers and speaking engagements. I would confidently recommend Phil for any leadership position in digital marketing, content marketing and/or social media marketing.”
“Phil has a wealth of knowledge about customer experience, content design, marketing strategies and innovating business and DEI and employee engagement. I met Phil while doing an interview for Customer Engagement Insider and we immediately connected. His warm outgoing demeanor puts you right at ease and he is incredibly knowledgeable and talented. He would make a great hire for any organization looking to leverage the ever-changing marketplace. ”
Where Phil’s Been Published
AP.org
Bedford Magazine
CCWomen
Chronogram
Customer Engagement Insider
Elemental Magazine
Escape Brooklyn
Greenwich Post
Grolier Multimedia Encyclopedia
Hudson Valley Magazine
The Hype Magazine
Mass Appeal
Please Don't Stare
Praverb.net
Refined Hype
Reform Judaism Magazine
Ridgefield Magazine
The Ridgefield Press
RIME
Upstater
Wrap Magazine
YRB Magazine
How Phil Gives Back
Director of Public Relations, Guns 4 Cameras
Director of Public Relations, Gear-Up Foundation
Marketing Consultant, Songs for Good
Marketing Consultant, Catskill Animal Sanctuary + New Leaf Vegans
Marketing Consultant, Deaf DAWN
Guide Counselor, Teen Resource Activity Center, Poughkeepsie, NY
Donor, Nature Conservancy
Donor, METAvivor (for Metastatic Breast Cancer Research)